For Partners

Plug Into Canada's #1 Home Ecosystem

We work with organizations that want to embed into real homeowner & renter moments of decision — and stay top of mind over time. Built for Partners Who Want More Than One-Time Transactions.

Join the Home.CA Alliance Program

Flexible partnership models. Built for long-term impact.

Explore the 4 Layers
of Home.CA Ecosystem
Home.CA ecosystem layers diagram

Integration Partners

Embed calculators, rates, quotes, onboarding, or transactional tools directly into Home.CA journeys.

Builders & Landlords

Deliver modern, co-branded resident experiences that improve retention, engagement, and operations.

Data Partners

Power Home.CA insights with property, financial, civic, or enrichment data at scale.

Cities & Municipalities

Surface civic services, programs, grants, and updates directly inside homeowner dashboards.

Franchises & Brands

Place your brand inside high-trust homeowner moments like move-in, maintenance, renovation, or renewal.

Alliance partnership step 1 — strategic advantage illustration
HOME.CA ALLIANCE PARTNER BENEFITS

Embedded Growth Across the Full Home Journey

  1. 1

    Join Canada’s #1 Home Brand = Strategic Advantage

    Home.CA partnerships don’t just add reach — they create a competitive edge. Brokerages, franchises, platforms, and networks can surface their professionals, services, or products directly inside trusted Home.CA experiences.

    Alliance partnership step 1 — strategic advantage illustration
  2. 2

    Reach the Right Users at the Right Moment — at Scale

    Alliance partnership step 2 — reach at scale illustration
  3. 3

    Lower CAC, Higher LTV

    Alliance partnership step 3 — lower CAC higher LTV illustration
  4. 4

    Branded Visibility Across Key Journeys

    Alliance partnership step 4 — branded visibility illustration
  5. 5

    API & Data Stack Access

    Alliance partnership step 5 — API and data stack illustration
  6. 6

    Local or National Campaigns

    Alliance partnership step 6 — local or national campaigns illustration
  7. Coming soon
    7

    HomePoints™ Loyalty & Rewards

    Alliance partnership step 7 — HomePoints loyalty illustration
FAQ

Partner FAQs

Home.CA partners with five categories of organizations: integration providers (mortgage, insurance, legal, fintech), data platforms, builders and landlords, cities and municipalities, and national brands. If your organization serves Canadians at any stage of the home lifecycle and wants to embed into trusted homeowner and renter journeys — not just pay for ads — we want to talk. Our smallest Alliance Partners are local builders with a few hundred units; our largest are national franchises and government agencies.

No. Alliance partnerships are embedded integrations, not banner ads. Your tools, services, data, or programs are surfaced directly inside Home.CA experiences at the exact moment a homeowner or renter needs them — for example, a mortgage broker’s rate calculator embedded inside a homeowner’s renewal journey, or a city’s property-tax program surfaced inside the homeowner’s monthly-costs dashboard. The partnership is contextual and ongoing, not a one-time impression.

Both. Home.CA supports hyperlocal partnerships (a single city’s civic programs, a regional builder’s pre-construction listings) and national campaigns (a coast-to-coast mortgage brand, a national insurance carrier, a federally funded rebate program). The partnership scope is flexible and tailored to your goals — geographic reach, journey placement, brand visibility, and lead-routing model are all configurable.

Pricing is based on integration type, geographic reach, and partnership model. We offer flexible structures from simple data-sharing agreements through to co-branded campaign packages and exclusive category partnerships. Some Alliance Partners pay a recurring subscription for sustained ecosystem access; others operate on a per-lead or revenue-share model. Reach out and we’ll scope something that fits your goals.

Yes. Home.CA has an API and data stack that supports custom integrations. Our team works with partners to scope, build, and deploy tailored embedding solutions, including secure data exchange via APIs, webhook-based event flows, and white-labelled UI components. Most integrations go live within 60–90 days of partnership signing.

Resources

Partner Insights & Resources

Guides, data, and insights for alliance partners building with Home.CA.

Join the Home.CA
Alliance Program

Let’s build a better homeowner and renter experience — together.

Join The Alliance