Be The Home Pro They Remember & See On Home.CA

Yes — listing and verifying your business on Home.CA is always free. You get a basic profile, discovery across the platform, and inbound homeowner connections at no cost. No credit card required. You can also purchase individual marketplace tools (like reputation management, local SEO, or website-builder add-ons) à la carte if you want to grow faster — but the core listing and verification is currently free.

Never. Home.CA does not sell or auction leads. Most portals make their money by selling the same lead back to multiple agents or service providers, which is why local Pros lose trust in them. Home.CA does the opposite: your business is surfaced natively to homeowners at the exact moment they need your service, and the lead goes only to you. No bidding, no per-click fees, no competing on price against other Pros for the same homeowner.

A territory is a defined geographic area on Home.CA — typically a neighbourhood, city zone, or postal-code cluster (FSA). Pro members can claim exclusive category placement within a territory, meaning no more than three Pros in your category can outrank you there. We cap the number of Pro seats per category per territory at three, so the homeowner sees a curated short-list of the best local Pros — not a directory of dozens. Territories are first-come, first-served, and you can cancel or change your territory at any time.

Yes. There are no contracts or lock-in periods. You can upgrade, downgrade, or cancel your Pro membership at any time, with no penalties or hidden fees. If you cancel mid-month, you keep Pro access until the end of your billing cycle, and your free Listed/Verified profile stays live — your business doesn't disappear from Home.CA when you stop paying for Pro.

Listed is the free baseline — your business shows up on Home.CA with a basic profile and inbound homeowner connections. Verified is also free and adds a verification badge plus enhanced visibility — homeowners can see at a glance that your credentials, licensing, and reviews have been confirmed. Pro is paid ($1,000 per month per territory) and unlocks exclusive territory placement, top-3 positioning in homeowner search and AI discovery, automated lead routing, and featured placements across home journeys. You can move between tiers at any time.

Both Verified and Pro members can purchase additional tools from the Home.CA marketplace — reputation management, local SEO, website-builder, and more. These tools are powered by trusted vendors and integrate seamlessly into your Home.CA dashboard, so you don't need separate logins or credentials. Pricing is shown transparently for each tool, and you only pay for what you use. Pro members get preferred pricing on every marketplace tool.