When you're selling your home, you want someone in the room who's actually sold homes. Not just talked about them. Someone who's held the paperwork, negotiated the price, and felt the weight of a family's biggest financial decision.

That's Rob Reynar. He's just joined Home.CA as Chief Growth Officer.

Rob brings 25+ years of real estate experience — grounded in institutions, not just platforms.

For better part of the last decade, during his time at CREA and as Director of Business Development and Marketing at REALTOR.ca, Rob fostered industry relationships and data initiatives that shaped how the industry moves. Most recently he led go-to-market strategy and national partnerships.

But here's the part that matters most: Rob was a top-producing Royal LePage agent for 15 years with $105 million in sales. That's credibility.

Why Rob, Why Now

Home.CA is moving out of stealth, shipping our MVP, and preparing for growth. That requires someone fluent in three languages: real estate, technology, and partnership. Rob speaks all three.

"Rob understands PropTech," says Peyman, Home.CA's founder. "He understands real estate data. He understands partnerships. And he understands how to drive real growth in a fragmented industry."

Canada's real estate market is mature and competitive. Agents are stretched thin. Consumers want clarity. The tools available today aren't solving the core problem: how do you make real estate data truly transparent and collaborative?

Home.CA's answer is architectural. We're building upstream — giving agents, brokerages, and consumers better data, better insights, and better incentives to move forward together. HomeGraph creates the unified layer. HomeInsights powers intelligence. HomePro connects agents to opportunity. HomePoints aligns incentives.

Rob gets this. He's spent a decade in the middle of the Canadian real estate ecosystem. He knows the partnerships, the pain points, and how to build at scale.

What's Next

In his first months, Rob will map key partnerships and stakeholders, define our go-to-market strategy for the MVP launch, and be visible in the market — at industry events, with brokerages, with agents.

If you want to learn more about our partner programs or are just curious about what Home.CA is building — and how you might be part of it — this is your moment to connect. Rob will lead partnership conversations.

Visit Home.CA today to learn more about our vision and how to get involved.